Texts of postcards from the family archive: stereotypical and individual

The article examines the texts of greeting postcards from family archive Soviet time, reflecting a special kind epistolary communications popular in recent past. Mostly concise, standard messages, they are designed as an expression positive feelings towards addressee (love, respect, gratitude). stylistic design cards consists use formulas aimed at enhancing emotions (individual nature communication and manner writer). dialogical is clearly expressed, which provided by variety linguistic means (interrogative negative constructions, motivational forms, personal pronouns, emotional metaphorical vocabulary) enhance psychological rapprochement participants. An author’s aspiration to model natural manifested variousmicrogenres (greeting / farewell, apology, request). texts, addition congratulations, on occasion joyful event, contain detailed fragments that not directly related holiday date, being quite informative, brings closer letter genre. analysis semantics postcard shows devoid attention ideologemes Value orientations verbalized wellwishes narrative represent idea peace tranquility foundations life human relations. era valuable material allows us discover relationship between stereotypical individual folk creativity, reveal style relationships people era, associated with trust absence disunity.